TikTok Ads — 6.3x ROAS Video Campaign

Overview

An 8-month TikTok Ads campaign for a fashion and lifestyle brand targeting Gen Z and Millennial buyers. We leveraged UGC-style video creatives and Spark Ads to blend into the organic TikTok feed — making ads feel like content, not interruptions.

Campaign Results

Strategy Breakdown

Creative-First Approach

• UGC format — real customers, unboxing videos, honest reviews
• Hook testing — first 3 seconds A/B tested across 12 variations
• Trending audio — licensed sounds matched to campaign timing
• Vertical 9:16 native — no repurposed assets

Campaign Structure

• In-Feed Ads — always-on performance campaigns
• Spark Ads — boosting organic posts already performing well
• Retargeting — video viewers (25%, 50%, 75%, 100%) segmented separately

Audience Targeting

• Interest + behavior stacking for cold audiences
• Custom audiences from pixel purchase events
• Lookalike audiences based on top 10% customer LTV

Why TikTok Worked Here

68% video completion rate — most platforms see 30–40%. Our hook-first creative formula kept viewers watching to the end.

• Winning creatives scaled from $500/day to $3,000/day in 48 hours
• Monthly creative refresh cycle to beat ad fatigue

Campaign Screenshots

Campaign Dashboard Overview — Full TikTok Ads Manager view showing total spend, reach, video views, and overall ROAS.

Video Performance Metrics — Video view rate, 68% completion rate, and average watch time per creative.

Audience Reach & Frequency — Unique reach, impression share, and frequency data across all ad sets.

Final Campaign Results — 6.3x ROAS with 12.4M video views and 3,240 conversions at $13.89 cost per purchase.

Creative-Level Performance — Top UGC and Spark Ad creatives ranked by conversion rate and ROAS.

TikTok Pixel Conversion Data — Purchase events, Add-to-Cart, and checkout initiation tracked through TikTok Pixel.

In-Feed Ad Performance — CTR of 2.8%, CPM of $8.50, and cost-per-click data across all active ad placements.

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