Pinterest Ads — 7.1x ROAS Visual Commerce
Pinterest Ads — 7.1x ROAS Visual Commerce
Overview
An 8-month Pinterest Ads campaign for a home decor and lifestyle brand. Pinterest users come to discover and plan purchases — not just scroll. We turned that high purchase intent into consistent revenue through visually-dominant Shopping ads and Promoted Pins.
Campaign Results
| Metric | Result |
|---|---|
| Total Ad Spend | $28,500 |
| Total Revenue | $202,350 |
| ROAS | 7.1x |
| Average CPC | $0.85 |
| CTR | 0.9% |
| Total Saves | 48,000 |
| Total Impressions | 3,350,000 |
| Total Conversions | 1,640 |
| Cost Per Conversion | $17.38 |
Strategy Breakdown
Pinterest-Specific Approach
- Vertical 2:3 ratio pins for maximum feed real estate
- Text overlay headlines on lifestyle images for immediate context
- Seasonal campaigns aligned with Pinterest’s natural search spikes
- Catalog integration — product feed synced for automatic Shopping ads
Campaign Types
- Shopping Ads — product catalog auto-synced for dynamic inventory
- Promoted Pins — curated lifestyle content driving brand discovery
- Collections Ads — hero image + 3 product thumbnails for higher AOV
- Retargeting — website visitors and past purchasers via Pinterest Tag
Audience Strategy
- Actalike audiences (Pinterest’s lookalike equivalent)
- Interest targeting — Home Decor, Interior Design, DIY, Minimalism
- Keyword targeting — Pinterest treated as a visual search engine
Why Pinterest Outperformed Expectations
48,000 saves — every save is free organic reach. Our paid pins continued driving traffic for months after the campaign ended.
- Pinterest users have 87% higher purchase intent than other social platforms
- Our $0.85 CPC beat the platform average of $1.50 by 43%
Campaign Screenshots
Campaign Dashboard Overview — Total spend, 3.35M+ impressions, 48K saves, and ROAS across all Pinterest campaigns.
Shopping Ads Results — Product-level performance showing revenue, conversion rate, and CPC for top-selling items.
Promoted Pin Engagement — 48,000 saves generating free organic reach long after the paid campaign ended.
Conversion & Revenue Tracking — $202,350 in revenue at 7.1x ROAS with 1,640 total conversions via Pinterest Tag.
Audience Demographics — Breakdown by gender, age, and interest categories confirming alignment with the home decor buyer persona.
Project Information
- Client: Home Decor & Lifestyle Brand
- Category: AD Campaign
- Start Date: 2024-05-01
- End Date: 2024-12-31
- Project Budget: $28,500
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