Google Ads — 8.5x ROAS Search Campaign

Overview

A 12-month Google Ads engagement combining Search, Shopping, and Performance Max campaigns for a retail e-commerce brand. We captured high-intent buyers at the exact moment they were searching — turning clicks into customers at a fraction of the industry-average cost.

Campaign Results

Strategy Breakdown

Campaign Architecture

• Search Campaigns — Exact + Phrase match for bottom-funnel keywords
• Shopping Campaigns — Product feed optimization for catalog visibility
• Performance Max — AI-driven asset groups for cross-channel reach
• Remarketing — RLSA audiences targeting past site visitors on Search

Keyword Strategy

• Negative keyword lists updated weekly to cut wasted spend
• Competitor bidding campaigns isolated with separate budgets
• Long-tail keyword expansion through Search Term Report mining

Bid Strategy

• Smart bidding: Target ROAS with manual overrides during peak seasons
• Dayparting adjustments based on hourly conversion data
• Device bid modifiers: +35% on mobile (highest converting segment)

What Made It Work

4.2% CTR — the industry average for Google Search is 2.1%. We doubled it through tight ad copy relevance and high Quality Scores.

• Ad copy A/B tested every 3 weeks
• Responsive Search Ads (RSA) with 15 headlines, 4 descriptions each
• Sitelink, callout, and structured snippet extensions on every ad
• Landing page CRO aligned with keyword intent

Campaign Screenshots

Campaign Dashboard Overview — Total spend, impressions, clicks, and conversions across all Search and Shopping campaigns.

Keyword Performance Report — Top keywords by conversion volume, CPC, CTR, and Quality Score.

Revenue & Conversion Results — $722,500 in total revenue with 1,847 conversions over the 12-month campaign.

Ad Group Performance Breakdown — CTR, CPC, and conversion rate data across all ad groups.

Quality Score & Ad Rank Analysis — Average Quality Score of 8.4/10 driving lower CPCs and better ad positions.

Shopping Campaign Results — Product-level performance showing best-selling categories and ROAS by product group.

Search Campaign Structure — Ad group architecture and keyword match type breakdown for the top-performing search campaign.

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